Sales And Marketing Posts


  • Enhance Your Business Skills: Get 1:1 Time with an Industry Genius

    October 14, 2022 by Scott Campbell
    When it comes to analyzing your team’s sales compensation plans, or figuring out where your latest marketing campaign went awry, or what new security tools could help you protect your clients, wouldn’t it be great to ask a genius? CompTIA corporate members will get that chance during EMEA Member and Partner Conference on 31 October in London.
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  • 10 Steps for Developing an Effective 2023 Sales Strategy

    September 22, 2022 by Alisa Kunz
    Marketing and sales are critical to a good business plan, find out more about these 10 steps that can help you develop an effective sales strategy for 2023.
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  • Who, What, Where: Social Media for B2B Lead Gen

    September 15, 2022 by Jennon Bell Hoffmann
    Social media can be a powerful tool for business growth and connection—if used correctly. Know your goal on each and every platform you use for optimal lead generation.
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  • 5 Barriers to Subscription Revenue Growth and How to Remove Them

    August 30, 2022 by Jennon Bell Hoffmann
    In the age of digital everything, many customers are more interested in subscription-based models, but how can MSPs begin to sift through the noise? Start with the basics and thoroughly consider what it will mean for your business.
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  • 3 Tips for Selling Managed Services Digitally

    August 25, 2022 by Jennon Bell Hoffman
    A cohesive, impactful digital sales and marketing approach is critical if you want to be considered by the modern buyer. Check out three tips for marketing and selling your managed services digitally.
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  • Three Ways to Truly Elevate Your Sales Operations

    August 11, 2022 by Jennon Bell Hoffman
    Customers—like people—don’t like to feel unimportant, especially when it comes to big investments in their company. Learn three ways you can elevate your sales operation to compete in today's evolving marketplace.
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  • 3 Creative and Effective Ways to Engage B2B Leads

    June 9, 2022 by Shannon Mayer
    When looking to scale your business shifting your mindset from lead generation to demand generation can make all the difference. Consider these three demand generation strategies to break through the noise and help your business stand out.
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  • How to Create a Business Blueprint and Build Your MSP's Revenue, Profits

    March 1, 2022 by Scott Campbell
    CompTIA's MSP Profit Builder Course helps managed service providers develop proven business strategies, including how to develop a new solution and target it to the right customers.
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  • 4 Reasons MSPs Need to Up Their Marketing Game

    August 17, 2021 by Emily Matzelle
    While most MSPs understand the importance of marketing, they often don’t have the time or resources to make it happen. But strategic marketing can improve the customer experience, set you apart from the competition, and ultimately, translate to business growth.
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  • The Rise of the Ecosystem Mindset: Four Ideas for Partner Success

    July 13, 2021 by Rob Reynolds
    Ecosystems are increasing and restructuring at pace, resulting in us needing a new ‘ecosystem mindset’. Rob Reynolds’ 360-degree view of the partner world highlights that no one partner can build the entire technology stack. This important route to market needs a shift from technology push to a strategic dialogue, sharing information, and building joint value propositions that bring both organisations’ strengths to the end customer – regardless of partner size.
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  • How to Keep Your Sales Pipeline From Getting Stagnant

    July 8, 2021 by Alisa Kunz
    Prospecting and nurturing leads is neither fun nor glamorous, but it’s one of the key stages in building your managed services business. Here are some important tips and reminders to help keep your sales pipeline flowing.
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  • 3 Ways to Increase Customer Referrals and Boost Your Business

    May 4, 2021 by Shannon Mayer
    Customer referrals can give your business a big boost—with less time and effort needed compared to other lead sources. Zomentum’s Shannon Mayer shares three tips on how to get your clients to help accelerate your success.
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  • How CompTIA Membership Can Help Evolve Your Business with Emerging Tech and Solutions Selling

    April 16, 2021 by Emily Matzelle
    By leveraging emerging and innovative technologies, MSPs are making the switch to selling solutions. CompTIA’s communities, technology interest groups and advisory councils are where business leaders are sharing how they are successfully transitioning to offering strategic solutions to customers—and how you can too.
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  • Advance Your Career in Technology with CompTIA Membership

    March 12, 2021 by Emily Matzelle
    Participating in CompTIA is good for the future of the tech industry and the growth of your business, but what about your career? From resources and networking to awards and education—CompTIA membership can help you grow as a professional working in the business of technology.
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  • 5 Tips for Stepping up Your Social Media Game

    February 19, 2021 by Kelly Stone
    With the rise of remote working and permanence of online events, your social media presence and how you use social media for business has never been more important. Here are five simple steps you can take today to put social media to work for you.
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  • ChannelCon Preview: Maintaining (and Growing) Your Sales Pipeline in Times of Economic Uncertainty

    July 9, 2020 by Scott Campbell
    Learn how to maintain (and grow) your sales pipeline in times of economic uncertainty—with actionable steps for solution providers to ensure long-term success.
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  • Upping Your Sales Game: 5 Tips for MSPs

    May 21, 2020 by CompTIA
    In an increasingly competitive market, MSPs need to find new ways to meet to the changing needs of customers. Start by moving conversations from selling technology to solving business challenges.
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  • 4 Ways the COVID-19 Pandemic has Accelerated Digital Transformation

    April 20, 2020 by Seth Robinson
    Businesses continue to wrestle with disruption from COVID-19 and to maintain operations, they've had to move quickly. In many cases, this has prioritizing digital transformation activities, or even beginning those activities earlier than expected.
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