business applications advisory council

Business Applications Advisory Council

Who We Are

The CompTIA Business Applications Advisory Council is a group of thought leaders and subject matter experts representing cloud software platforms and applications. Our members provide valuable insight that helps develop resources and tools to help achieve specific business objectives and advance the Software as a Service (SaaS) industry.

What We Stand For

The council is dedicated to exploring the benefits and opportunities created through SaaS, applications and cloud solutions. We also collaborate with CompTIA’s other industry advisory councils to further enable opportunities and partnerships around the IT channel, drones, blockchain and internet of things. Our goals include:

  • Exploring new routes to market and developing use cases that accelerate success.
  • Studying innovative methods to create, deliver and support business applications.
  • Fostering greater adoption and expansion of emerging technologies.

How We’re Making an Impact

Our members collaborate regularly to address relevant industry trends and issues affecting the business applications/SaaS market and its rapidly evolving platforms and methodologies. The results have had a positive impact on establishing new partnerships and promoting the value that SaaS holds in the market, including:

  • Refining industry best practice standards.
  • Improving operations through cloud and SaaS-enabled solutions.
  • Tracking market expansion and innovation.
  • Building industry-leading enablement programs, research and tools.


Jason Eberhardt - BAAC Headshot

Jason Eberhardt


Global Vice President of Cloud & MSP,

Angus Robertson

Angus Robertson


Chief Outsiders

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Ryan Burton

Vice Chair

VP of product Strategy,

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Michael Goldberg

VP of Sales,

Brian Hamel

Brian Hamel


Heather Harlos

Heather Harlos

Head of MSP Marketing,

Amy-Hart-New (1)

Amy Hart

Director, Global Campaigns,


Marc Haskelson

President & CEO,
Compliancy Group, LLC.

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Michael Latchford

Vice President, Strategic Alliances & Partner Marketing Services,

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Brian Leonard

Vice President of Marketing,

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Aaron Leveston

Channel Sales Leader,

Jacqui Murphy - CAB

Jacqui Murphy

Chief Marketing Officer,
Auvik Networks Inc.

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Michael Sanders

EVP of Account Management,

Sal Sferlazza - BAAC Headshot

Salvatore Sferlazza


Steve Stewart

Steve Stewart

Head of Global Channels,

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Richard Tallman

Sr. Director Global Cloud Security & MSP,

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Craig Weir

Director of Global Cloud Cybersecurity,
Ingram Micro

Related Resources

The Cloud Applications Playbook: Success Strategies for SaaS Vendors and Solution Providers

The Cloud Applications Playbook offers guidance to both IT solution providers and SaaS vendors looking to distribute and sell cloud applications through the IT channel effectively.

Published : June, 30, 2021

The Technology Buyer’s Journey: A Roadmap to Customer Success

CompTIA’s Channel Advisory Board mapped out a technology buyer’s journey with step-by-step details for vendors, distributors and solution providers

Published : June, 15, 2021

Business Applications Verticals and Solutions Opportunity Matrix

The Business Applications Vendors and Solutions Matrix highlights primary/secondary opportunities right now in 17 verticals and 10 applications areas

Published : December, 20, 2019

Top 10 Business Applications Solutions

The CompTIA Business Applications Advisory Council identifies the top 10 solutions that offer the most opportunity for companies working in the business of technology.

Published : August, 14, 2019

Technology Buyer's Persona

This webinar will help you Understand the new buyer, their persona and their journey is key to being able to sell to these new technology buyers.

Published : November, 1, 2018

CompTIA Tech Buyer's Journey

Put yourself in a customer’s shoes from start to finish when you embark on the Technology Buyer’s Journey and learn how to adjust your business accordingly.

Published : August, 24, 2018

Top 5 Accelerators & Barriers to SaaS Adoption

CompTIA’s Business Applications Advisory Council explores the top five accelerators and barriers to software-as-a-service (SaaS) adoption.

Published : June, 4, 2018