Managing Your Business

Technology is changing the way that business is conducted, between industries, companies, and individuals—making it critically important to stay on top of the latest innovations, buying trends and business models in order to accelerate success. Use these resources to find new ways to grow your business, expand your reach, and keep your team engaged.

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Partner Experience Trends Through the Lens of the Partner Journey

This research brief uses interviews with IT channel leaders to describe the evolving relationship between partners and vendors.

08/21/2020 | Whitepaper

The Cloud Applications Playbook: Success Strategies for SaaS Vendors and Solution Providers

The Cloud Applications Playbook offers guidance to both IT solution providers and SaaS vendors looking to distribute and sell cloud applications through the IT channel effectively.

06/30/2021 | Guide

Legal Resources for Tech SMBs

Guidance from legal experts is an essential investment for tech SMBs. CompTIA Members can use this guide to jumpstart your legal foundation.

06/21/2021 | Guide

The Technology Buyer’s Journey: A Roadmap to Customer Success

CompTIA’s Channel Advisory Board mapped out a technology buyer’s journey with step-by-step details for vendors, distributors and solution providers

06/15/2021 | Infographic

How to Succeed in IoT Security

A hard-luck opportunity opened the door for an MSP to save the day and gain a loyal customer with a new IoT security solution.

03/12/2021 | Use Case

Vendor Channel Readiness Assessment

This assessment tool can help technology vendors determine their preparedness and ability to initiate and implement a channel strategy.

03/04/2021 | Forms

How to Create a Successful Virtual Event in 10 Steps

With these 10 steps, you can successfully create a new digital event that will engage your attendees and bring more value to your organization.

06/10/2020 | Article

Executive Insights: Customer Experience in the Channel

As channel firms grapple with new ways to engage customers, CompTIA interviewed a group of executives about the trends in CX they are seeing in today’s market.

07/09/2019 | Research

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In this series of six videos, we share tips to help you grow your IT business—from assessing and outsourcing to hiring and retaining great talent to branding and marketing your IT business.

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Related Managing Your Business Blog Posts

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Experience Necessary: How Customer and Partner Relationships Are Changing Business Forever

Tech vendors creating a positive experience for channel partners is becoming a big focus due to evolving business models, possibly accelerated by the global pandemic, and is probably overdue, according to CompTIA's upcoming 9th State of the Channel research report. Learn more during ChannelCon Online 2021.

Jul 22, 2021, 04:00 PM By Scott Campbell

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Cloud Playbook Brings Tools, Insights to SaaS Vendors, Solution Providers

CompTIA’s Business Applications Advisory Council has created a Cloud Applications Playbook, a resource targeted to help SaaS vendors and solution providers be more successful in the cloud—and with each other.

Jul 16, 2021, 04:00 PM By Scott Campbell

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From Buying or Selling a Company to Finding a New Vendor Partner: More ‘Universal Truths’ Faced by SMBs Today

It’s important for tech companies of all sizes to remember were all small businesses at some point, says Bob Stegner, host of CompTIA’s Universal Truths from the Son of an SMB YouTube series. Watch the latest episodes to learn how to best service small-business customers and ensure your own long-term success.

Jul 15, 2021, 07:00 PM By Scott Campbell

Ecosystem Partnership

The Rise of the Ecosystem Mindset: Four Ideas for Partner Success

Ecosystems are increasing and restructuring at pace, resulting in us needing a new ‘ecosystem mindset’. Rob Reynolds’ 360-degree view of the partner world highlights that no one partner can build the entire technology stack. This important route to market needs a shift from technology push to a strategic dialogue, sharing information, and building joint value propositions that bring both organisations’ strengths to the end customer – regardless of partner size.

Jul 13, 2021, 02:40 PM By Rob Reynolds

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At the Ready: Tech Community Responds in Force After Kaseya Ransomware Attack

Just as US businesses were closing down for the July 4 long holiday weekend, the REvil ransomware group attacked—impacting the MSP community more directly than any previous incident. Sadly, it was an inevitable attack, one that many cyber experts have been expecting. The other shoe finally dropped, and tech companies came to help.

Jul 9, 2021, 03:26 PM By MJ Shoer

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How to Keep Your Sales Pipeline From Getting Stagnant

Prospecting and nurturing leads is neither fun nor glamorous, but it’s one of the key stages in building your managed services business. Here are some important tips and reminders to help keep your sales pipeline flowing.

Jul 8, 2021, 04:00 PM By Alisa Kunz

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It’s Time for a Legal Checkup

Taking care of yourself means seeing your doctor regularly. Are you applying that same level of care to your business? If it’s time for a legal checkup, CompTIA’s new toolkit, Legal Resources for Tech SMBs, is the prescription.

Jul 6, 2021, 02:28 PM By Emily Matzelle

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