Managing Your Business

Technology is changing the way that business is conducted, between industries, companies, and individuals—making it critically important to stay on top of the latest innovations, buying trends and business models in order to accelerate success. Use these resources to find new ways to grow your business, expand your reach, and keep your team engaged.

Partner Experience Trends Through the Lens of the Partner Journey

This research brief uses interviews with IT channel leaders to describe the evolving relationship between partners and vendors.

08/21/2020 | Whitepaper

Vendor Channel Readiness Assessment

This assessment tool can help technology vendors determine their preparedness and ability to initiate and implement a channel strategy.

03/04/2021 | Forms

How to Create a Successful Virtual Event in 10 Steps

With these 10 steps, you can successfully create a new digital event that will engage your attendees and bring more value to your organization.

06/10/2020 | Article

The Technology Buyer’s Journey: A Roadmap to Customer Success

CompTIA’s Channel Advisory Board mapped out a technology buyer’s journey with step-by-step details for vendors, distributors and solution providers

12/11/2019 | Infographic

Executive Insights: Customer Experience in the Channel

As channel firms grapple with new ways to engage customers, CompTIA interviewed a group of executives about the trends in CX they are seeing in today’s market.

07/09/2019 | Research

Customer Experience Trends in the Channel

The following report takes the pulse of today’s CX efforts among today’s tech channel.

06/27/2019 | Research

Cloud Types, Solutions and Vendors

Wondering which types of cloud services make sense for your organization? This article explains cloud types, cloud solutions and the basics you need to know.

03/22/2019 | Article

Four Steps to being a Successful Technology Vendor

CompTIA Leadership has pulled together a must-do list to ensure technology solution provider vendors are successful and growing in 2019.

01/08/2019 | Infographic

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Tips to Manage Your Business

Watch Now: Grow Your Tech Business

In this series of six videos, we share tips to help you grow your IT business—from assessing and outsourcing to hiring and retaining great talent to branding and marketing your IT business.

Listen Now: BizTech Podcast


Industry leaders from CompTIA communities and councils discuss challenges and opportunities, strategies for success, leading and emerging technologies, and what it all means for your customers and your business.

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Related Managing Your Business Blog Posts


10 Things You Don’t Want to Miss at CCF 2021

CompTIA's Communities & Councils Forum is a great chance to network with peers and learn more about the technologies, topics and trends that matter to you most. Here are 10 things you shouldn’t miss from this year’s meetings on March 16-17:

Feb 23, 2021, 06:18 PM By CompTIA


5 Tips for Stepping up Your Social Media Game

With the rise of remote working and permanence of online events, your social media presence and how you use social media for business has never been more important. Here are five simple steps you can take today to put social media to work for you.

Feb 19, 2021, 08:26 PM By Kelly Stone


The Value of Information Sharing and the Risks of Cyber-Shaming

Successful cyber strategies shouldn't be based on what you can do to prevent an attack, but on what to do when you know you've been attacked and what the extent of that attack was. In other words, assume you will be attacked and that the attack will be successful.

Feb 18, 2021, 02:00 PM By MJ Shoer


Benchmarking Your Channel Readiness: An Assessment for Technology Vendors

CompTIA’s Channel Development Advisory Council has developed a Channel Readiness Assessment tool to help tech vendors gauge their channel prowess, what their strengths and weaknesses are, as well as provide actionable advice to improve.

Feb 12, 2021, 04:03 PM By Scott Campbell


Customers Aren't Always Right, Plus More ‘Universal Truths’ for SMBs

As the son of a small-business owner and a 30-year-veteran in the IT industry, Bob Stegner has learned how to be—and stay—successful. Check out the highlights from the first three episodes of his new YouTube series for CompTIA’s, “Universal Truths from the Son of an SMB.”

Jan 28, 2021, 08:53 PM By Scott Campbell