Tech Vendor Guidebook: Best Practices for Successful Channel Programs

Whether you are an industry expert or just getting started, you might be wondering if you are approaching the technology channel correctly—or even what exactly the “channel” is. What does the IT channel mean to you or, more importantly, how can you use a channel model to maximize your value in the market? To help answer those questions the CompTIA Community Channel Development Advisory Council, comprised of channel leaders from vendors, MSPs, distributors and other tech organizations, collaborated on the Tech Vendor Guidebook: Best Practices for Successful Channel Programs. Inside this guide you will questions, answers and insights to consider when thinking about the IT channel. Remember, there is not just one channel, or one better than all the others. There is not a singular recipe to complete success in any channel. You must consider your goals, your products/services, their fit in the market, your readiness for a channel and ultimately your company’s ability to be successful in the channel you choose. Use this guide to help you through the process.