Where—and how—to expand your business has long been a challenging topic for many business owners. The right course of action can be difficult to know. Do you develop into a new vertical market? Add a new application solution to the portfolio? Where do the best opportunities lie? The path you choose could have significant ramifications—good or bad—for your growth strategy.
With that in mind, CompTIA’s Business Applications Advisory Council has created a Vendors and Solutions matrix to provide some guidance. The matrix highlights primary and secondary opportunities with 17 industries/markets and 10 applications areas.
The council, comprised of thought leaders and subject matter experts representing cloud software platforms and applications, painstakingly considered primary and secondary opportunities in each solution area and industry based on expected market demand.
For example, if you specialize in selling business intelligence solutions to government customers, you might well consider expanding into other primary opportunities such as healthcare or financial services. Likewise, if you’re intent on expanding your solutions footprint with current government customers, you might consider adding primary opportunities such as human capital management or productivity/project management/collaboration solutions.
Primary (the best) opportunities are represented in the matrix with solid green circles. Secondary opportunities are represented with unfilled circles. No circle indicates the council did not consider it to be a primary or secondary opportunity at this time.
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