Technology Buyer's Persona

Webinar - Member ContentPublished : September 17, 2019


The buyer has changed! Understanding the new buyer, their persona and their journey is key to being able to sell to these new technology buyers. This webinar, led by Jason Bystrak from e-Folder, Gavin Gamber from ConnectWise and Ryan Walsh from Pax8 who are members of the Channel Advisory Board and the Business Applications Industry Advisory Council will cover the various types of buyer personas, and the 11 Steps a buyer takes on his journey toward making a technology purchase decision. A must see for the traditional solution provider looking to expand beyond the data center.

Access Now


The content you requested is available to CompTIA registered users and CompTIA corporate members. If you have an account sign in here.


Become a CompTIA Registered User (complimentary)

CompTIA registered users receive select access to tech industry research and trends, training materials and CompTIA’s technology communities. Join now to stay connected to more than 200,000 industry peers, business leaders and tech innovators. Registration is free and open to anyone. No strings attached. 

Build Connections

Join Technology Communities

Access Industry Insight

Ready for more? Consider a CompTIA corporate membership to give you—and every person at your company—full access to all of CompTIA’s resources to help you grow your tech business.

Register now. It’s free!