Technology Buyer's Persona

Webinar - Member ContentPublished : November 01, 2018

The buyer has changed! Understanding the new buyer, their persona and their journey is key to being able to sell to these new technology buyers. This webinar, led by Jason Bystrak from e-Folder, Gavin Gamber from ConnectWise and Ryan Walsh from Pax8 who are members of the Channel Advisory Board and the Business Applications Industry Advisory Council will cover the various types of buyer personas, and the 11 Steps a buyer takes on his journey toward making a technology purchase decision. A must see for the traditional solution provider looking to expand beyond the data center.

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