5 Questions with Carrie Green: 2024 CompTIA Community North America Community Leadership Award Winner

Carrie Green became a tech leader by getting involved and growing as part of a community. Read more and learn how to create your own success.

Five Questions with Carrie GreenWhen Carrie Green got her first job in the channel after several years in another part of the IT industry, there was a lot to learn and people to meet. But she joined the CompTIA Community, listened to what others were saying, introduced herself and quickly grew both her professional network and her career.

Today she is senior vice president of operations at Alt-Tech, chair of the CompTIA Community MSP interest group and has served as a mentor and mentee for the CompTIA Community Mentorship Program. She was also the 2024 recipient of the Community Leadership Award from the CompTIA Community for her outstanding engagement, professionalism and passion to advance the technology industry.

We asked Green a few questions about being a leader, opportunities for MSPs and how to get more involved in the CompTIA Community. Here’s what she had to say.

What does it mean to you to be a leader in the CompTIA Community?

Leadership within the CompTIA Community involves active engagement and a commitment to fostering growth for all members as well as the broader tech industry. It’s about taking the time to uplift those around us, creating pathways for opportunity and maintaining a hands-on approach. As a leader, it’s crucial to understand the community’s vision and seamlessly integrate it into our everyday actions.

What is the best part of being a member in the CompTIA Community?

Being a part of the CompTIA Community has been a rewarding journey of growth, surrounded by a group of people eager to share, include and support each other. It has been one of the most welcoming and rewarding experiences. This community has led to many chances for me to grow personally and in business, playing a key role in my success. It’s given me the chance to meet and work with some amazing people.

What is the best advice you ever got and how did it help you?

One of the most impactful pieces of advice I’ve embraced is the power of seizing opportunities, regardless of the initial intimidation they may present. It’s about cultivating a mindset that welcomes a ‘yes’ to new challenges, stepping beyond the familiar confines of my comfort zone and becoming accustomed to the occasional discomfort that accompanies growth. This shift in perspective has led me to discover a wealth of rewarding opportunities that have not only facilitated my personal and professional development but also allowed me to emerge from the shadows of others and carve my own path. It’s a testament to the idea that growth often occurs at the edge of our comfort zones, and by pushing those boundaries, we can unlock our full potential.

What advice do you have for MSPs and other tech businesses trying to be more successful in 2024?

For MSPs and other tech businesses aiming for greater success in 2024, my advice would be to focus on education and leveraging vendor relationships. Stay informed about market trends and invest in developing your talent, as these are key to staying ahead in the industry. Additionally, make the most of your vendor relationships by utilizing market development funds (MDF) to support your marketing and sales activities. These strategies can help you adapt to changes and seize new opportunities in the tech landscape.

What is the biggest opportunity in the market for MSPs and other tech businesses?

The most promising opportunity for MSPs and tech businesses today is the strategic embrace of digital transformation and GAP selling. Digital transformation is the process of leveraging cutting-edge technology to streamline business operations, thereby enhancing productivity and improving customer experiences. It’s about integrating digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers.

On the other hand, GAP selling is a proactive approach that involves identifying and filling the unmet needs within local markets. By focusing on these gaps, businesses can develop unique services that not only meet specific customer needs but also create new avenues for revenue. This method allows businesses to differentiate themselves in a competitive market.

Together, these strategies provide a robust framework for businesses to not only adapt to the changing technological landscape but to lead the charge in innovation and service delivery. By focusing on these areas, MSPs and tech businesses can position themselves for sustained growth and success in a rapidly evolving market.

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