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September 24, 2021 by Emily Matzelle
We know marketing is critical to technology SMBs, but understanding where to start can feel overwhelming. Learn the steps you'll need to take to create your strategic marketing plan.
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September 16, 2021 by Scott Campbell
For the first time in more than 18 months, CompTIA plans to host a live event for members—the EMEA Member and Partner Conference, 6-7 October in London. From new cybersecurity programs to business-building sessions to innovative tech workforce strategies, here are 10 things to check out.
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September 14, 2021 by Scott Campbell
A ransomware attack is any business's worst nightmare. CompTIA member Jay Tipton recently survived a cyberattack which impacted his company and customers. He shares his experience, what others should expect, and how to manage through the crisis.
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August 31, 2021 by Scott Campbell
Hurricane Ida is as a reminder to dust off disaster recovery plans and have conversations with customers to make sure you're prepared to help employees, clients—and your own business—in the event of a real emergency.
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August 26, 2021 by Eric Anthony
MSPs have two jobs: keeping a client productive and protecting its data. In today’s climate, an MSP’s data governance expertise and experience are critical to doing both—and could be a real competitive advantage in the market.
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August 24, 2021 by Ashley Watters
With increased risks, shifting work paradigms and attacks originating in the IT supply chain, MSPs face more pressure than ever to ensure due diligence. Their defenses should begin with resiliency conversations, self reflection and incident response planning.
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August 17, 2021 by Emily Matzelle
While most MSPs understand the importance of marketing, they often don’t have the time or resources to make it happen. But strategic marketing can improve the customer experience, set you apart from the competition, and ultimately, translate to business growth.
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August 5, 2021 by Emily Matzelle
If you couldn’t attend ChannelCon Online this year, you still have the chance to explore. We’ve captured it all and it’s available on-demand. To get you started, here are 10 things we encourage you to check out in the spirit of exploration and discovery!
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July 27, 2021 by Scott Campbell
MSPs are smart to look at cybersecurity insurance, but coverage is only as strong as your specific policy. Here are 10 things that MSPs should know to protect themselves and their customers, according to members of the CompTIA Information Sharing and Analysis Organization (ISAO) and other cyber insurance experts.
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July 22, 2021 by Scott Campbell
Tech vendors creating a positive experience for channel partners is becoming a big focus due to evolving business models, possibly accelerated by the global pandemic, and is probably overdue, according to CompTIA's upcoming 9th State of the Channel research report. Learn more during ChannelCon Online 2021.
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July 15, 2021 by Scott Campbell
It’s important for tech companies of all sizes to remember were all small businesses at some point, says Bob Stegner, host of CompTIA’s Universal Truths from the Son of an SMB YouTube series. Watch the latest episodes to learn how to best service small-business customers and ensure your own long-term success.
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July 13, 2021 by Rob Reynolds
Ecosystems are increasing and restructuring at pace, resulting in us needing a new ‘ecosystem mindset’. Rob Reynolds’ 360-degree view of the partner world highlights that no one partner can build the entire technology stack. This important route to market needs a shift from technology push to a strategic dialogue, sharing information, and building joint value propositions that bring both organisations’ strengths to the end customer – regardless of partner size.
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July 9, 2021 by MJ Shoer
Just as US businesses were closing down for the July 4 long holiday weekend, the REvil ransomware group attacked—impacting the MSP community more directly than any previous incident. Sadly, it was an inevitable attack, one that many cyber experts have been expecting. The other shoe finally dropped, and tech companies came to help.
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July 8, 2021 by Alisa Kunz
Prospecting and nurturing leads is neither fun nor glamorous, but it’s one of the key stages in building your managed services business. Here are some important tips and reminders to help keep your sales pipeline flowing.
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July 6, 2021 by Emily Matzelle
Taking care of yourself means seeing your doctor regularly. Are you applying that same level of care to your business? If it’s time for a legal checkup, CompTIA’s new toolkit, Legal Resources for Tech SMBs, is the prescription.
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June 25, 2021 by Scott Campbell
A solution provider’s ability to understand the buyer’s journey—and provide value at each step along the way—is critical to customer success in today’s market. Learn more about the 17 steps a customer takes and the roles that tech vendors, distributors, and solution providers play at each one.
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June 17, 2021 by Scott Campbell
Selling through solution providers is an extremely efficient route to market for tech vendors, but success is often predicated on knowing how to sell through the IT channel—why you want to do it, where to find the best partners, and when to use them. That, it turns out, is not so simple.
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June 15, 2021 by Ryan Walsh
MSPs adapting to the evolving market have a good chance to come out of the pandemic stronger than before. To do so, they must be strategic in their efforts and commit to investing in their company. Focusing on improving the following six key areas will enable substantial growth post-pandemic, says Pax8's Ryan Walsh.
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June 1, 2021 by Zack Miller
Whether you’re ready to sell your IT services business tomorrow or in three years, there are some guidelines worth considering sooner rather than later. Understanding the “do’s and don’ts” can help prepare your business for a clean, value-maximizing sale, while avoiding the horrors of a broken deal.
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May 27, 2021 by Louisa Fitzgerald
MSPs must continue to evolve in order to stay competitive. Learn how your technology business can drive growth with new opportunities based on 2021 trends in managed services.
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May 25, 2021 by Rex Frank
When a company has less than10 people, the owner is usually aware of everything going on—and so is everyone else. But that will change as the business grows, and leaders need to follow the right steps to ensure a smooth journey to maturity.
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May 4, 2021 by Shannon Mayer
Customer referrals can give your business a big boost—with less time and effort needed compared to other lead sources. Zomentum’s Shannon Mayer shares three tips on how to get your clients to help accelerate your success.
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April 16, 2021 by Emily Matzelle
By leveraging emerging and innovative technologies, MSPs are making the switch to selling solutions. CompTIA’s communities, technology interest groups and advisory councils are where business leaders are sharing how they are successfully transitioning to offering strategic solutions to customers—and how you can too.
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April 6, 2021 by Scott Campbell
Two members of CompTIA's Managed Services Community completed a series of videos to help MSPs get more from their RMM, PSA and other tools, including next-level automation, accounting, sales opportunities, and more. Check them out and don't forget to subscribe to the CompTIA Connect YouTube channel.
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March 17, 2021 by Scott Campbell
There’s a big difference between selling technology and helping customers solve business problems. As MSPs focus more on “solution selling” they need to evolve their businesses. A panel of MSP experts discussed their experiences and how to set up for long-term success. Here are their tips.
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