What does the IT channel mean to tech vendors or, more importantly, how can they use a channel model to maximize their value in the market? To answer those questions and more the CompTIA Community Channel Development Advisory Council collaborated to create the Tech Vendor Guidebook: Best Practices for Successful Channel Programs.
The guide provides questions, answers and insights to consider when thinking about the IT channel. In this video, Carolyn April, CompTIA vice president of industry research, talks with council members about how to use this guide to help you through the process.
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