10 Reasons to Attend ChannelCon 2024

ChannelCon is known as the technology channel’s premier event, and for good reason. Read the 10 reasons you’ll want to attend ChannelCon 2024.

10 Reasons to Attend ChannelCon 2024If there’s one conference you don’t want to miss this year, it’s CompTIA ChannelCon. This is your chance to sync in to the power of the world’s leading education, networking and partnering event for technology professionals—all in a vendor-neutral environment. ChannelCon is known as the technology channel’s premier event, and for good reason. In fact, here are 10 reasons you’ll want to attend ChannelCon 2024.

Join us at CompTIA ChannelCon 2024, July 30 – August 1 in Atlanta! Register now.

1. Top-Tier Educational Tracks

The three-day ChannelCon agenda is designed specifically for you—no matter what your role is. The sessions are organized into four educational tracks:

  • MSP Success: Strategies to Improve Your Business
  • Cybersecurity: Protecting Your Business and Your Customers
  • Community: Gaining Advice and Insight from Member Leaders
  • Vendor Education: Building Successful Relationships

If you’re an MSP, you’ll want to plug into sessions like, “Myths and the Impact to Get AI Started for MSPs.” Anybody concerned about cybersecurity (which is everybody!) will want to attend sessions like, “Meet Me at the Intersection of Security and Compliance.” Vendors and distributors can take advantage of our highly rated Managing the Technology Channel training, and we hope to see everybody at a variety of Community track sessions that focus on organizational and personal growth like, “Scaling Your MSP in 2024” and “From Nervous to Natural: Elevate Your Presentation Skills.”

View the full ChannelCon 2024 agenda.

2. Trending Topics and Tech Tea

Get ready to be electrified by a keynote session featuring CompTIA CEO Todd Thibodeaux and headliner Kara Swisher, a titan in tech journalism! Renowned for her fearless reporting and razor-sharp commentary, Swisher has been blazing trails in the tech world for decades. She holds the industry's heavyweights accountable while shedding light on the most impactful trends and shifts in our sector.

Swisher will share insights from her latest book, "Burn Book: A Tech Love Story." We'll delve into the themes of her book, providing invaluable insights for IT channel executives and IT training organizations. She will discuss the evolving tech landscape, the role of big tech companies, and the challenges and opportunities that lie ahead. Having real, personal relationships with many of the big tech players before they were big, she has some stories. Who knows what she’ll share with our ChannelCon audience? All we know for sure is that you won’t want to miss it!

Read 7 Reasons You Don’t Want to Miss Kara Swisher at ChannelCon 2024.

3. CISA’s Advice for MSPs

The Cybersecurity & Infrastructure Security Agency (CISA) Region 4 Director, Julius Gamble, will team up with Wayne Selk, vice president of cybersecurity programs at CompTIA to give ChannelCon attendees advice on how to better defend against global cyber threats and minimize the impact to their organizations in a session called, America’s Cyber Defense Agency: How it Supports MSPs and Your Clients.

Learn about CISA and their mission to protect critical infrastructure, as well as the array of free resources and tools the organization offers, including technical assistance, exercises, cybersecurity assessments, free training and more.

Add this session to your ChannelCon schedule.

4.  A Pulse Check on Channel Relationships

No deep dive on the state of the channel would be complete without a pulse check on the status of relationships, specifically, how channel firms are interacting with vendors and what factors are driving satisfaction or dissatisfaction with those partnerships. Join Carolyn April, vice president of industry research at CompTIA, as she moderates a power panel on The Evolving Channel Relationships.

The panel will discuss some big changes extracted from the CompTIA State of the Channel 2024 report: quality vs. quantity. Channel firms have grown far more selective about vendor relationships in recent years. Differing business models, outdated program elements, the impact of cloud computing, shifts in tech focus and other factors have led many to adopt a “less is more” approach to enrolling officially in vendor partner programs.

Add this session to your ChannelCon schedule.

5. Celebrate the 2024 CompTIA Member of the Year

The CompTIA Community Member of the Year Award recognizes a single member who, in the prior 12 months, demonstrated outstanding service and impact through his/her commitment, passion, professionalism and leadership in assisting CompTIA as it advances the IT industry. It is the most prestigious acknowledgment that the CompTIA Community can bestow on one of its own.

Who will it be this year? Past members to receive this honor include Alex Spigel, Rita Loncar, Hannah Lloyd, Nellie Scott, Angel Pineiro, Victor Johnston, Tracy Pound and John Tippett. Join us as we celebrate the 2023-2024 CompTIA Community Member of the Year!

Add this lunch-time session to your ChannelCon schedule.

6. Popular Cybersecurity Trustmark Workshops

ChannelCon attendees have the option to sign up for your choice of four Cybersecurity Trustmark Workshops. The workshops are open to everybody and are designed to provide MSPs with actionable takeaways, regardless of your decision to pursue the Cybersecurity Trustmark.

Cybersecurity Trustmark Workshops will be held Tuesday, July 30 and Thursday, August 1 and will cover culture and strategy, risk management, policy development and data. Learn more about the Cybersecurity Trustmark before you sign up for these workshops.

Sign up for Cybersecurity Trustmark Workshops during the ChannelCon registration process.

7. First Look at New CompTIA Resources

Launching at ChannelCon is the CompTIA Cybersecurity Online Workbook, a comprehensive virtual resource designed to empower any cyber professional in navigating the complex cybersecurity landscape. Add this session to your ChannelCon schedule.

Leveraging the IT channel is a common strategy to achieve economies of scale, but let's face it, it's not as simple as it seems. In “A Guide to Unleashing the Power of Channel Programs,” we'll guide you through strategic and tactical considerations to ensure your company's success in the channel market. Add this session to your ChannelCon schedule.

8. Noteworthy Networking Opportunities

The CompTIA Community values the power of people. That’s why you’ll find ample opportunities to meet your peers at ChannelCon. Mix and mingle throughout your three days in Atlanta in the Think & Drink Lounge, dedicate some time to spend in the Technology Vendor Fair, participate in the fun run/walk or tai chi and talk to people you’ve never met. You’ll be floored by the connections you’ll make.

If you’re a CompTIA Community member, you can book a 25-minute appointment to get advice on a range of different topics and challenges at the Business Genius Cafe. You’ll get tips and insights during these 1:1 meetings, where you can discuss strategies that are unique to your business. Come prepared with your sales strategy or your marketing plan to get a fresh set of eyes and insight. Or bring a specific issue to the table to talk through with a seasoned business pro. Learn more about the Business Genius Café.

9. Party with the Dolphins at the Georgia Aquarium

You know the old saying: Work hard, play hard. That rings true at ChannelCon. You won’t want to miss our legendary ChannelCon party at the Georgia Aquarium, including the spectacular dolphin presentation! Enjoy top-notch food by Wolfgang Puck catering while you vibe to the musical stylings of our DJ. If there’s one thing the CompTIA Community knows how to do together, it’s have FUN! 

10. Come Together as the CompTIA Community

You feel a sense of pride when you sync in to the CompTIA Community. The people at ChannelCon aren’t only the movers and shakers of our industry, but they’re good people dedicating their time to our shared mission of making a difference. The future of the tech industry is at ChannelCon, and that’s pretty powerful.

Are You Ready to Sync in to the Power of ChannelCon 2024?

Register Now

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