Make Your Business Case to Attend ChannelCon 2024

Interested in attending CompTIA ChannelCon 2024 but need approval? Keep reading to make your case.

Make Your Business Case to Attend ChannelConWe all have a blend of organizational business goals and personal professional development goals that we are working toward throughout the year. These goals can be achieved by participating in webinars, workshops, training courses or by attending industry conferences.

CompTIA ChannelCon not only provides a variety of educational tracks designed to help you grow your business, but it also offers unparalleled access to people within the technology industry. If you want to attend ChannelCon this year, July 30 – August 1 in Atlanta, let us help you make your business case.

Make My Case: CompTIA Community Member Company

If your company is a CompTIA Community member, your ChannelCon registration is free because it’s included in your member dues. Free registration extends to every employee in your company—and ChannelCon attendance is valued at $1,200 per person! Whether you’re the CEO or working in business development, sales, customer success, marketing or a technical role, ChannelCon has something to offer. If that’s not enough to get the green light, consider the agenda, the Business Genius Café and the Technology Vendor Fair.

The Agenda

The reason ChannelCon registration is valued at $1,200 is the quality of the educational content which includes both hands-on training and strategy-focused business sessions. Take the Cybersecurity Track, for example, where sessions on ransomware, CIS hardening techniques, risk assessment and even a tabletop exercise can help you mitigate risk.

The ChannelCon 2024 agenda features 60+ concurrent sessions and workshops, four educational tracks, general sessions focused on industry trends and a keynote presentation by famed tech journalist Kara Swisher. The value? You select the sessions that best align with your goals—and there’s plenty to choose from. View the full agenda.

The Business Genius Café

CompTIA Community members can book a 25-minute appointment to get advice on a range of different topics and challenges. Business experts will share tips and insights during these 1:1 meetings, where you can discuss strategies that are unique to your business. Come prepared with your sales strategy or your marketing plan to get a fresh set of eyes and insight. Or bring a specific issue to the table to talk through with a seasoned business pro. The value? You get advice tailored to your own business—for free! Learn more about the Business Genius Café.

The Technology Vendor Fair

The Technology Vendor Fair features 170 exhibitors. This is a great opportunity to meet with your current partners and discover new solutions. The Technology Vendor Fair is open all three days of ChannelCon with a dedicated welcome reception and lunch with raffle prizes. The value? Take advantage of everybody in one place when you schedule meetings. Exhibiting at ChannelCon is valued at $10,000 in itself.

Your return on investment (ROI): The value of attending ChannelCon is kind of a no-brainer. When you take advantage of these fantastic member benefits you can return to your office having made significant progress toward your professional development goals, with new partner and networking connections and actionable advice to help your business succeed.

Make My Case: I Work for a Nonmember MSP/Solution Provider

If you are a technology solution provider and your company isn’t yet a CompTIA Community member, you’ll pay $450 per person to attend ChannelCon. That fee increases to $599 after July 29, 2024. The good news is that your registration fee includes a one-year CompTIA Community membership!

Let’s do some math. Assuming you get the early bird rate of $450, you get:

  • One year membership ($450 value)
  • Unlimited, free registrations to all CompTIA events (including ChannelCon 2025!)
  • 20% discount on CompTIA certifications and up to 40% off training solutions
  • Access to CompTIA market-leading research

Your ROI: Your ChannelCon registration fee effectively cancels out the cost of your first year of membership. It’s like getting a buy one get one free deal!

Make My Case: I Work for a Nonmember Vendor/Distributor

If you’re a vendor or distributor nonmember, you’ll pay $675 per person to attend ChannelCon and $825 after July 29, 2024. This fee can be applied to the first year of your member dues should you decide to become a CompTIA Community member.

You’ll have access to:

  • An entire track dedicated to vendor education, including our highly rated Managing the Technology Channel training
  • The Technology Vendor Fair with equal focus and space for all vendors to showcase their products (Tip! If you decide to become a member your booth space will be complementary next year*.)
  • The best cross-section of channel professionals to learn from and build your network

Your ROI: Plug into the CompTIA Community at ChannelCon, take advantage of the training and networking opportunities, then apply your registration fee to your membership and get a complimentary booth next year!

*Exhibitor space is included for vendor, distributor and associate members at the $1,375 dues level and above or CompTIA ISAO vendor, distributor and associate members at the $2,500 dues level and above.

Make My Case: I Work for a Nonmember Associate Company

If you work for a consulting agency, financial institution or marketing firm that works with channel clients, there’s a place for you at ChannelCon. You’ll pay just $350 per person to attend before July 29, 2024 and $499 after that deadline.

You’ll have access to:

  • Our open, dynamic CompTIA Community: Sit in interest group sessions focused on advancing women in technology and diversity, equity and inclusion
  • A wide range of topics including: In-House vs. Outsourced Marketing, Are You Ready for Data, Unleashing the Power of Channel Programs and more
  • The right people: Network with MSPs, MSSPs, solution provider, vendors, distributors, IT pros and your peers

Your ROI: For a modest investment you can sync in to three days full of sessions that will help you better understand the channel and the latest industry trends, and what your clients are facing day in and day out. That insight is priceless.

Are You Ready to Sync in to the Power of ChannelCon 2024?

Register Now


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