Every opportunity in front of a client is a sales opportunity. Even if your team wants to be left alone with code and implementation strategies, every person inside of a company is in sales. You may not be closing deals, but once you have the client, convincing them to stay or invest more heavily in your company’s solutions in an ever-growing, competitive landscape, is just as important. This guide will help you think about and apply new approaches and techniques. Tips and checklists are provided as job aides to help you immediately implement what you have learned.