Partner Experience Trends Through the Lens of the Partner Journey

Whitepaper - Member ContentPublished : August 21, 2020

Tags : Industry Trends

Providing a superior customer experience (CX) has been a much-hyped business imperative in the age of digitalization. Today, however, we have a newer concept to consider in the technology industry: the partner experience (PX). Specifically, how technology vendors and the indirect channel partners that sell, refer or consult around their products relate to one another—and most importantly how that’s changing. And it is changing.

The primary shift is in the relationship dynamic. The power equation has morphed from one in which vendors held all the cards to one in which partners have more leverage. It’s not adversarial, to be sure, but rather more balanced. For decades, partners have served as extended sales forces for vendors they aligned with and as such were beholden to sets of incentive goals and other requirements in order to move up the ranks of a tiered partner program system of benefits. Today, the balance is much more even and the partner journey more nuanced, which we will cover in this paper.

The content you requested is available to CompTIA registered users and CompTIA corporate members. If you have an account sign in here.

Become a CompTIA Registered User (complimentary)

CompTIA registered users receive select access to tech industry research and trends, training materials and CompTIA’s technology communities. Join now to stay connected to more than 200,000 industry peers, business leaders and tech innovators. Registration is free and open to anyone. No strings attached. 

Build Connections

Join Technology Communities

Access Industry Insight

Ready for more? Consider a CompTIA corporate membership to give you—and every person at your company—full access to all of CompTIA’s resources to help you grow your tech business.

Register now. It’s free!