The Cloud Applications Playbook: Success Strategies for SaaS Vendors and Solution Providers

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The world is changing, and technology is leading the charge. Digital transformation, long a buzzword, is now in full effect. As a result of the pandemic in, many more companies support a distributed workforce and rapidly transitioning to cloud applications, also known as Software as a Service (SaaS), to provide anywhere access at any time.

With many employees working remotely full-time, companies rely on technology to keep workforces connected, productive, and secure. Companies now work with more than 11,000 SaaS applications. In 2019, 68% of organizations said they are mostly or all SaaS-driven, according to Blissfully’s 2020 SaaS Trends report, with nearly 23% saying they operate solely using SaaS apps today.

Despite the massive opportunity, many IT solution providers do not possess all the necessary knowledge or best practices to bring a SaaS application to market. Just as critical, many SaaS vendors do not have an effective channel strategy to sell through IT solution providers.

CompTIA’s Business Applications Advisory Council created The Cloud Applications Playbook as a resource to offer guidance to both IT solution providers and SaaS vendors looking to distribute and sell cloud applications through the IT channel effectively.

SaaS vendors can use this playbook and the Channel Readiness Assessment to determine their IT channel readiness and which IT channels to use.

IT solution providers can use the playbook to determine their readiness to go-to-market with a new cloud application.


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