CompTIA Corporate Vendor Members: Earn your Executive Certificate in Channel Management Training with this 5-module online course. Join us March 1-5 for one-hour sessions. Module descriptions are listed below:
CAM 101 Objectives (each module is 1 hour)
March 1, 2021 4:00pm CT - Module 1: Know your game and the goal/Trends in Emerging Technology and Customer Experience
At the end of this module, participants will be able to:
Describe the skills necessary for a high-performing channel account manager
Identify the IT channel terms participants are most/least proficient in
Define the skills, relationships and environments that lead to successful outcomes
Evaluate current competency and skills through a self-assessment
Assess the top emerging technologies affecting the channel right now
Determine why trends in emerging technologies and customer experience matter
Evaluate the current buyer’s journey
Describe trends in partner communication
Identify the metrics necessary for evaluating customer satisfaction
March 2, 2021 4:00pm CT Module 2: Partner alignment and prioritization
At the end of this module, participants will be able to:
Identify partner priorities through discovery questions
Align company priorities with partner priorities
Determine the best approach for dealing with channel conflict
Compare and contrast the priorities of various decision-makers in a partner organization
Assess capacity planning
March 3, 2021 4:00pm CT Module 3: Understanding and Managing Multiple Channel Partner Models
At the end of this module, participants will be able to:
Compare and contrast what partners do and how they make money
Assess the structural components of partner types and models
Determine how to get the information you need to build your partner profile
Measure partner performance through key metrics.
Identify best practices for engaging and managing partners
March 4, 2021 4:00pm CT Module 4: Accelerating Partner Productivity
At the end of this module, participants will be able to:
Assess partner potential and revenue
Describe the activities necessary to accelerate partner productivity
Evaluate the framework of ramp phases and the partner lifecycle
Create their own ramp plans
Determine best practices for keeping ramp plans on track
March 5, 2021 4:00pm CT Module 5: Marketing Through and with Channel Partners
At the end of this module, participants will be able to:
Build a repeatable marketing system for partners
Describe the role a CAM has in Marketing
Create best practices for building a partner marketing machine
Calculate the value of partner marketing programs
Develop performance strategies on limited budgets
Coursework Takeaways: Participant Guide, IT Channel Glossary, 30-60-90 day ramp plan template
