Channel Account Management (CAM) 101- Managing the Technology Channel PILOT
Our most popular training, CompTIA Corporate Vendor Members can earn a certificate of completion in technology channel account management training with this 8-module online course. Module descriptions are listed below:
Managing the Technology Channel Part 1
Defining a Successful CAM
Identify terminology important to a CAM.
Describe the skills, relationships, and environments necessary for a high-performing channel account manager.
Evaluate competency and skills by completing a self-assessment.
Developing a Partner Value Proposition
Assess capacity planning.
Describe the importance of creating a partner value proposition.
Examine information needed to build a partner value proposition.
Build a partner value proposition.
Aligning and Prioritizing Partners
Compare and contrast the priorities of various decision-makers in a partner organization.
Identify partner priorities through discovery questions.
Apply best practices to align company priorities with partner priorities.
Evaluating and Accelerating Productivity
Describe techniques to accelerate partner productivity.
Measure partner performance through key metrics.
Use best practices to accelerate productivity
Building a Ramp Plan
Evaluate the framework of ramp phases and the partner lifecycle.
Identify the components of a ramp plan.
Identify best practices for keeping ramp plans on track.
Managing Channel Partners
Identify the information you need to build a partner profile.
Describe partner performance and partner management strategies.
Describe approaches for dealing with channel conflict.
Describe best practices for partner communication, engagement, and management.
Marketing with Channel Partners
Describe the value of partner marketing programs.
Describe the CAM’s role in marketing.
Apply best practices for building a repeatable partner marketing system.
Partner and Customer Experience
Identify ways to focus on the partner experience.
Identify ways to focus on the customer experience.
