It’s critically important to recognize each step that customers take along their respective buying journeys—and to react accordingly and appropriately in order to best support them.
To help solution providers achieve better customer service and increase their value to potential customers, CompTIA’s Business Applications Advisory Council and Channel Development Advisory Council mapped out a detailed analysis of the buyer’s journey and provided insights into the distinct roles that vendors, distributors, and solution providers each play toward moving a customer on to the next step—and toward success.
This Buyer’s Journey roadmap helps users understand what has changed in the modern business landscape and what new processes can better serve buyers. Read below to learn more about the buyer’s journey.
The buyer’s journey is an end-to-end analysis of the processes and steps that customers take when making a technology purchase.
The buyer’s journey was developed by CompTIA’s Channel Development Advisory Council and Business Applications Advisory Council as a tool for solution providers, vendors and distributors to best determine where their customers are in the journey.
The resource was designed to provide value to almost everyone in the IT supply chain, including marketing, sales, technical and customer success teams within individual companies of all sizes.
The ability to understand today’s buyer’s journey is critical to success and to forming and maintaining long-term relationships with customers.